The advertisements for 1970
express the great value you get when purchasing a Monte Carlo
It States:
Monte Carlo by Chevrolet. First off, let's explain what we mean by $3123.
That's the manufacturer's suggested retail price including Federal excise tax
and suggested dealer new car preparation charge. Destination charges, state and
local taxes and optional equipment are additional. Now, let's explain the other
part of our statement. Monte Carlo is in a field by itself. In fact, it's priced
only slightly higher than many models of our Chevelle. And since it's all alone
in its field, Monte Carlo could have skimped here and there. As you can see,
that didn't happen. Monte Carlo is beautifully styled. And the inside has the
look and feel of far more expensive cars. In addition, there are other nice
things that aren't immediately seen. Like headlights of a new high-density
design. The power disk brakes. The 350 cubic-inch standard V8 engine. Monte
Carlo doesn't have to be as much car as it is. But, that's the way we do things
around here. Putting you first, keeps us first.