72-CLASSIC_RIDE Posted August 18, 2015 Share Posted August 18, 2015 The Goldberg Brothers - The Inventors of the Automobile Air ConditionerHere's a little fact for automotive buffs, or just to dazzle your friends. The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 97 degrees. The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter. Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car.They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately. The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, 'The Goldberg Air-Conditioner,' on the dashboard of each car in which it was installed. Now old man Ford was more than just a little anti-Jewish, and there was no way he was going to put the Goldberg's name on two million Fords.They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown.And so to this day, all Ford air conditioners show -- Lo, Norm, Hi, and Max -- on the controls. Doug 1 Quote Link to comment Share on other sites More sharing options...
stangeba Posted August 18, 2015 Share Posted August 18, 2015 Love it! Quote Link to comment Share on other sites More sharing options...
Sam (Bones) Posted August 18, 2015 Share Posted August 18, 2015 Quote Link to comment Share on other sites More sharing options...
71MonteCarloMD Posted August 18, 2015 Share Posted August 18, 2015 Quote Link to comment Share on other sites More sharing options...
GatorDog72 Posted August 18, 2015 Share Posted August 18, 2015 lol! That's awesome Quote Link to comment Share on other sites More sharing options...
black07ss Posted August 18, 2015 Share Posted August 18, 2015 Quote Link to comment Share on other sites More sharing options...
bigtankjones Posted August 18, 2015 Share Posted August 18, 2015 Lol. Who was Bi-Level? Quote Link to comment Share on other sites More sharing options...
LostnFound Posted August 18, 2015 Share Posted August 18, 2015 Lol. Who was Bi-Level? I could answer that but I won't. Quote Link to comment Share on other sites More sharing options...
502ci Posted August 18, 2015 Share Posted August 18, 2015 Quote Link to comment Share on other sites More sharing options...
Mikstudie Posted August 19, 2015 Share Posted August 19, 2015 Had me going..... Quote Link to comment Share on other sites More sharing options...
cny first gen 71 Posted August 19, 2015 Share Posted August 19, 2015 I checked my merc and it is there hmmmmmmm Quote Link to comment Share on other sites More sharing options...
Patrick Sheean Posted August 20, 2015 Share Posted August 20, 2015 That's funny. Bi-level was later invented in California I think... Quote Link to comment Share on other sites More sharing options...
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